Websites shouldn’t be something clients dread.
A client once used that word, “dread,” to describe building a website. Most projects start with wireframes and a request for content, the part developers find easy and clients find hardest. So I changed the order.
Every project now starts with research: interviews with your experts and your customers, and a look at your analytics. That becomes a content plan where every page has a clear job. Then I build a few pages at a time, in two-week rounds, so you review real content in real layouts from the first wireframe.
Selected work
A few of the sites I build and look after.
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Fishwise (opens fishwise.org in a new tab)
Ocean conservation nonprofit. Seven years of continuous work since 2019, including a full rebuild of its interactive maps in 2022.
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AP Pizza Shop (opens appizzashop.com in a new tab)
Deck-oven pizza on Bethesda Row. Eight years on the site, with catering, online ordering, and menu schema built in.
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Sun River Health (opens sunriver.org in a new tab)
Community health network in New York, in English and Spanish. Its doctor directory went from 2,461 database queries per page to two.
Also Fossette Focacceria (opens in a new tab), NERO (opens in a new tab), RISE (opens in a new tab), and Aventino (opens in a new tab).
What I’m working on now
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Local marketing for a global hotel brand
More than 500 hotels are getting their own local stickers and recommendation cards over the next year, without anyone starting from a blank page. Hotels describe their neighborhood, AI drafts the slogans, card copy, and a first sketch, and designers finish the artwork before hotels order prints. I built the whole platform, from the AI workflow and role-based logins to ordering and payments.
AI draft 
Finished sticker by the designers Example for an invented town, Saffra Station.
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Local SEO for a six-restaurant group
Ongoing SEO for All-Purpose Hospitality’s six DC-area restaurants: Google Business Profiles, AI-search files, review responses, and a monthly results dashboard.
52 → 91 Average score across all six sites on my SEO audit tool, April to September 2026.
Maps and data tools
Custom interactive maps built on each client’s own research, so visitors can explore the data for themselves.
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Forest & Mill Data Dashboard (opens nafo.org/dashboard in a new tab)
State-by-state data on private forests and mills for the National Alliance of Forest Owners
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Seascape (opens fishwise.org/salt/seascape-map in a new tab)
A world map of seafood traceability, illegal fishing, and social responsibility efforts for Fishwise
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Indian Shrimp Aquascape (opens fishwise.org/aquascape in a new tab)
Initiatives improving shrimp farming in Andhra Pradesh, India, mapped by district for Fishwise
Are we a good fit?
If your organization knows its field well and wants a website that shows it, we’ll get along.