Websites, and everything it takes to keep them working.
Most of my work is building and looking after websites for organizations around Washington, DC. Here is what that covers, and how each part is billed.
Websites
A new site or a rebuild, from research to launch. I start with interviews and your analytics, turn what I learn into a content plan, and build a few pages at a time in two-week rounds, so you review your own content in real layouts from the first wireframe.
Everything is custom WordPress: your own theme and plugins. Accessibility is reviewed as part of design.
Recent: Fishwise, AP Pizza Shop, Fossette Focacceria, RISE.
Maintenance
After launch, most clients keep me on. A monthly plan covers hosting, remote backups, tested updates, and security patches, plus a block of hours for new pages, content changes, and whatever comes up next. Updates go to a staging copy before they touch your live site.
Recent: Sun River Health, bilingual updates every month since 2022.
Local SEO
For restaurants, multi-location businesses, and anyone who needs to be found nearby. I fix the technical basics, write the pages Google is looking for, manage your Google Business Profiles, respond to reviews in your voice, and add the files and structured data that AI search engines read.
You get a monthly dashboard with rankings, clicks, and profile actions, so you can see what moved. The SEO is built into the site itself, with no third-party script rewriting your pages.
Recent: All-Purpose Hospitality, six restaurants. Average audit score 52 → 91 in five months.
Maps and data tools
Interactive maps, dashboards, and reports built on your own research: state-by-state data, project locations, member directories, PDF reports your members can take to a meeting. Data can come from a spreadsheet, a CRM, or an API, and visitors explore it on your site. Often added to an existing site.
Recent: the Forest & Mill Data Dashboard for the National Alliance of Forest Owners; Seascape and Aquascape for Fishwise.
Custom applications
When a project is really software: member portals, job boards, bilingual sites, review workflows, ordering and payments. WordPress when it fits, Laravel for the rest. I’ve built platforms with role-based logins, AI-assisted workflows, and payment processing.
Recent: a local-marketing platform for a global hotel brand, rolling out to more than 500 properties.
For agencies
I build and maintain WordPress sites behind design and marketing agencies. You keep the client relationship; I handle the development, stay out of sight, and ship on your schedule.
Not sure which one you need?
Tell me what you’re trying to do. I’ll tell you what it would take.